Originally unveiled at IMEX Frankfurt in 2019, PCMA BEAM (Business Events Analytics/Metrics) presented a groundbreaking approach, leveraging multiple data sources to provide an all-encompassing view of the Business Events Industry.

PCMA BEAM’s mission was to equip the industry with visualized, actionable datasets, enabling informed decisions, trend recognition, and strategic planning. Through anonymized data sharing, organizations gained access to valuable insights from various industry sectors, while ensuring their data remained protected and privacy was upheld at all times.

As the creator of the logo and web design, I also spearheaded the marketing efforts to underscore PCMA BEAM’s commitment to data privacy and security before the product was shelved in mid-2020. 

Have a look below or visit the live product site in a new tab at pcma.org/beam.