Coming directly from The Baltimore Sun’s newsroom, the next step in feeding my passion for visually engaging journalism materialized with the creation of Blue Sky Innovation. As the presentation editor, I designed the visual identity and initial website that launched this new digital publication on business innovation in October of 2013. Through strong reporting, editing, photography and visual treatments, I explored unique and engaging ways to present Blue Sky content while creating opportunities to maximize advertising impressions. This both fulfilled our readers’ appetite for innovative content, while opening up new avenues for our advertising partners. Visit blueskyinnovation.com in July 2014 and in October 2015, courtesy of the Wayback Machine.
Promotional Video for Original 2013 Website
Produced by Studio 1847